Wine & Pleasure Fair
Austria’s largest wine and pleasure fair transforms the Design Center Linz into a multi-day celebration of the very finest in Austrian viticulture and regional gastronomy. With over 500 exhibitors presenting exquisite wines from across Austria and beyond, alongside a rich programme of tastings, seminars and expert-led talks, the Wein & Genuss fair is the most important event of the year for anyone with a serious interest in Austrian wine culture. From Grüner Veltliner and Riesling to Blaufränkisch and Zweigelt, the depth and quality of what is on show is simply extraordinary.
The fair brings together top Austrian winemakers, estate owners, regional food producers and culinary specialists for a concentrated celebration of what Austrian food and drink culture does best. Alongside the wines, visitors discover artisan cheeses, cured meats, regional specialities and the finest confectionery the country has to offer. Expert-led tasting seminars allow visitors to develop their knowledge and appreciation in a way that no individual winery visit could replicate. This is a paradise for connoisseurs — a gathering where serious wine enthusiasts and curious beginners are equally at home.
Linz, the capital of Upper Austria, is one of the country’s most dynamic and culturally rich cities, with a thriving culinary scene and a tradition of celebrating regional produce that goes back centuries. The Design Center itself is one of the architectural highlights of the city — a striking glass structure that provides a spectacular setting for an event of this scale and ambition. Beyond the fair, Linz rewards exploration: from the Lentos museum on the Danube to the old town and the Ars Electronica Center, the city is endlessly engaging for those who take the time to discover it.
From Hallstatt Hideaway, Linz is reachable in just under an hour — making the Wein & Genuss fair an easy and highly rewarding day trip from the lakeside. For guests with a love of fine wine, regional cuisine and the best of Austrian food culture, this fair represents one of the finest culinary experiences within easy reach of Hallstatt. The combination of exceptional produce, genuine expertise and the convivial atmosphere of a great food and wine event makes it well worth the short drive north.
